about the company
Your future employer is one of the top shopping malls in Klang Valley.
about the job
- Implement marketing strategies and conduct customer segmentation through understanding the market trends and customers' needs
- Develop comprehensive sales action plans and strategies spanning short, medium, and long-term objectives
- Design and implement B2B sales strategies to land more clients
- Be in charge of budgeting, planning, advertising, promotions, community relations, public relations and sponsorship
- Lead the overall sales & marketing functions of the leisure/entertainment business of the mall, for example, indoor theme park, etc
- Oversee and monitor the digital marketing and social campaigns
- Incorporate online activities with offline marketing promotions
- Assist in preparing the annual marketing plan and ensure that annual targets are achieved
- Implement marketing strategies and conduct customer segmentation through understanding the market trends and customers' needs
- Generate and qualify leads for the leisure and entertainment tenants directly under the mall
- Expand the current customer database within the leisure & entertainment sector to generate effective potential business and eventually exceed sales targets for the business
- Plan and conduct marketing activities in order to build awareness to the public
- Present company products to potential clients and follow up by preparing sales & marketing proposals
- Monitor the sales activities closely and develop strategies to improve the sales performance
- Get involved in the industry events within leisure/entertainment/hospitality spectrum to build relationships with key prospects
- Not only look for sponsorship leads for the business, but also advertising space related to the business
- Work with external advertising and public relations agencies to implement branding and other marketing approaches
skills and experience required
- Diploma/Bachelor's Degree in Mass Communications, Advertising, Marketing or equivalent
- At least 5 years of sales & marketing experience in mall, theme park or entertainment industry
culture and benefits
Your future employer is financially strong and growing rapidly in recent years with a strong portfolio of completed, ongoing and future projects secured. They have a good work environment, with a trusting and supportive management team. They reward their employees generously for good performance and emphasise personal growth for each employee.
how to apply
The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.
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