trade marketing manager (fmcg) in Kuala Lumpur

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job details

kuala lumpur, wilayah persekutuan
job category
sales & marketing
job type
RM 10,000 - RM 15,000 per month
reference number
shawn phee, randstad
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job description

  • Leading global FMCG brand
  • World-class trade marketing training and support
  • Competitive remuneration package

about the company

This is a leading global FMCG company and they are the market leader in their product space.

about the job

As the Trade Marketing Manager, you are accountable for developing and executing integrated, value-added customer and market specific business/brand building opportunities based on category, brand and consumer insights designed to drive volume, consumption, share and profitability for total company at BTL and trade level.

Responsibilities include:

  • Align & support sales and marketing objectives through trade marketing programs with trade customers to strengthen business relationship and work closely with the brand’s team in establishing & integrating brand and trade strategy to attain profitable and sustainable brand and channel growth
  • Accountable for uncovering key opportunities which impact company portfolio and developing solution-based selling tools and presentations to target those opportunities as well as initiating localize promotional activities.
  • Working closely with Regional, Key Account and Brand team in achieving overall company’s objectives across specific channels/territories.
  • Plans consumer focused/ trade / channel / account’s promotion (preparation, mechanics, pricing, analysis and post evaluation) including trade and in-store merchandising and distribution programs.
  • Responsible in ensuring flawless execution of trade plans.
  • Support the sales team to ensure the delivery of business target through close support and monitoring of the business
  • Provide the analytical support to Trade Marketing & Sales teams (including reporting & evaluation)
  • Preparation of trade presentations and leading trade marketing team for the company

about the manager / team

Employee engagement and professional development are essential in this company creating an atmosphere where people feel connected to something special.

skills and experience required

  • 10 years of FMCG experience with proven track sales record in GT or MT, plus trade marketing experience
  • Strong commercial acumen and passionate about consumer products
  • Proven success in project management and team management
  • Able to cut through data and complexity to find recommendations and solutions
  • Excellent communication, negotiation and presentation skill
  • Able to work with different levels of stakeholder

how to apply

If this sounds like you, please click on the the apply button to submit your CV online or send your CV to