employer brand research 2018 global report.

The global report takes into account all 26 countries and provides a global comparison of worker drivers, motivators, and preferences in 26 countries. 

about this report.

Did you know that companies with positive employer brands receive twice as many job applications than those who don’t?

The Randstad Employer Brand Research 2018, carried out since 2000, is the most inclusive and comprehensive research into employer brand providing a global overview into the complex world of talent. If you are looking to attract and retain the very best talent to your organisation, take a look at our Employer Brand Research 2018 global report.

Some of the key findings:

  • Companies with poor employer brands pay 10% more per hire.
  • Companies wanting to attract and retain the best young talent should focus on training and career progression.
  • No less than 47% of higher educated employees consider a limited career path an important reason for leaving their employer
  • At a global level, 45% of the respondents have reported to have either changed jobs in the past year or plan to do so in the next 12 months.


The report shows that young employees (18-24) are more likely to stay with their employer if they receive good training.

Higher educated employees consider attractive salary & benefits to be more important for staying – 47% mention this as their reason to stay. Only 39% of the lower educated employees consider this a major reason to stay.


To download the detailed report, fill in the form below.