area sales manager (melaka & johor) - food.

about the company
Randstad is engaging with a prominent Malaysian food manufacturer, founded in the 1980s. Renowned for its high-quality food produts, the company serves a global market with innovative products. With state-of-the-art manufacturing and a commitment to excellence, this company prioritizes customer satisfaction, sustainability, and continuous innovation. It has a strong global presence, bringing joy to consumers worldwide.

about the job
Reporting to the National Sales Manager and managing 3 Area Sales Executives. This Area Sales Manager will be covering the Southern Region (Melaka and Johor) for the Modern and General Trade Channels.

Job Description:

• Establish Sales Objective by forecasting and developing annual sales target for territories.
• Ability to coach and motivate sales personnel as he/she is responsible for hiring, selecting and training on sales team.
• Lead and be responsible for a team of sales personnel while supporting them in achieving sales and profit objectives through effective coaching and control.
• Ensure all targets and objective assigned including volume and value sales targets, and distribution objectives are achieved to ensure optimal business efficiency.
• Manage the sales force and monitor their performance providing guidance, assistance, and motivation to increase effectiveness.