about the company
Our client is an American based FMCG food company. They have been in business for over 75 years and are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills. Employee engagement and professional development are essential in this company creating an atmosphere where people feel connected to something special
about the job
Reporting to the Marketing Manager.
Working as an individual contributor.
...
Key responsibilities:
- Support the Marketing Manager with the development and execution of marketing plans, which to achieve the targets of profitability, growth, innovation and brand presences across SEA markets
- Develop an integrated view of key business drivers, incorporating all aspects of marketing/business and implementation of marketing plans and activation, which focus on
- Total company profitability and growth
- New product innovation and new product development
- New channel development
- Brand awareness, market share and brand presence
- Product and category development
- Work closely with sales team, distributor partners and customers to implement marketing activities/plans, adhering to the sales growth and plans and drive brand presence with POSM at level and digital awareness
- Close collaboration with in house chef to develop menus and leverage on market trends and insights
- Active participation in food shows from planning to execution
- Manage below the line campaigns
- Collaborate with external stakeholders, such as creative agency, digital agency and supplier
- Analyse promotion and campaign performance versus plans, benchmarks execution from other markets
skills and experience required
- Minimum 3 years if brand management experience within the FMCG, B2B Food industry
- Strong strategic, digital and well-rounded end to end thinking - ability to translate global/regional strategy into local priorities for marketing with commercial approach
- Strong collaborator and ability to work across various international and external stakeholders
- Strong communication, project management skills
