about the company
Our client is a global FMCG dairy company. They have been in business for over 70 years and are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills. Employee engagement and professional development are essential in this company creating an atmosphere where people feel connected to something special
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about the job
You will be reporting into the Marketing Manager.
You are accountable for delighting target consumers; building a strong brand; and generating a strong brand building results.
Key responsibilities
- develop and update consumer portrait, consumer engagement funnel for the assigned brand
- activate brand essence
- manage projects
- track and monitor the performance, health and strategic alignment
- work in partnership with communication agencies and ensure all brand communication contributes to enhancing the company and brand image
- drive category penetration and brand growth
skills and experience required
- Minimum 5 years of brand management experience within the FMCG industry
- Demonstrated experience of working in cross-functional teams
- Strong communication, project management and presentation skill
- Well versed with research data, such as Nielsen
- Flexible, proactive and positive
To apply, click here to capture your full CV and details in one easy application to capture details with us for the future vacancies. Or email to shawn.p@randstad.com.my