- global FMCG food brand
- hybrid work arrangement
- strong salary and benefits
about the company
Our client is a billion dollar global FMCG food manufacturer.
about the job
Reporting to the Senior Marketing Manager.
Working as an individual contributor.
Key responsibilities:
- Work closely with senior manager on building the road map of potential opportunities within and beyond the category using business knowledge, the consumer value journey and growth spaces
- Convert critical consumer insights and data from various sources to build new consumer proposition for new campaign/innovation/renovation
- Support cross functional project teams to drive campaigns and projects from conceptualisation through implementation stage.
- Create and generate engaging ideas that translate into impactful contents across all touch points and channels that are aligned with brand value proposition
skills and experience required
- Minimum 5 years of brand management experience in the FMCG industry
- Demonstrated experience of NPD, driving ATL, BTL campaigns
- Able to use and analyse consumer research data
- Strong commercial acumen, project management and stakeholder management skills
To apply, click here to capture your full CV and details in one easy application to capture details with us for the future vacancies. Or write to Shawn Phee at shawn.p@randstad.com.my
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