brand manager (fmcg personal care) | kajang.

• Assist Senior Marketing Manager in formulating brand objectives, strategies, new product development plan and budgets for portfolio assigned.
• Lead the execution of short/long term plans to grow the product portfolio in terms of its brand awareness, market share improvement, product profitability and meeting sales targets.
• Implementation of agreed brand plans for existing and new products, lead and execute marketing campaigns, new launches / relaunches, regular trade activations, promotions, sales forecasts, budgets and programs and ensure its effective and timely implementation to achieve brand objectives.
• Work in conjunction with media department/ advertising agency / creative agency to develop and implement effective campaigns and promotions.
• Constantly monitor and analyse A&P activities for optimum use of budgets.
• Initiate market research to develop strong consumer insights. Investigate, analyze market trends and competitors activities including their new product launches, development and market penetration.
• Analyze and study current and potential business and priorities and recommend to management new launches to strengthen company’s competitiveness.
• Work in conjunction with NPD department to develop and launch new products.
• Work closely with sales team and provide regular support for promotional activities planned to ensure effective implementation in trade.
• Provide sales forecast and promotional plans to production for their production planning.
• Responsible and accountable for the performance of reporting team of product executive/s and any other if any.
• Ensure the marketing team work within established budgets to achieve desired results.

skills and experience required

• Minimum 5 years of brand/product management experience in the FMCG industry
• Demonstrated experience of planning and executing ATL & BTL marketing campaigns; new product development and new product launch; and analysing consumer research data
• Resourceful, proactive and a problem-solver
• Must be based in Kajang

To apply, click here to capture your full CV and details in one easy application to capture details with us for the future vacancies. Or write to Shawn Phee at shawn.p@randstad.com.my