brand manager (fmcg - personal care) in Subang Jaya

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job details

subang jaya, selangor
sales & marketing
job type
working hours
rm 8,000 - rm 10,000 per month
reference number
shawn phee, randstad
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job description

  • the opportunity to manage your own brand from A to Z
  • attractive remuneration package
  • modern office environment + close to public transportation

about the company

We are partnering with multinational FMCG manufacturer with strong presence across Asia Pacific region. They are well known for their baby diaper and adult diaper product. Due to business expansion, they are looking for a well-rounded marketer to manage the adult diaper portfolio.

about the job

As the Brand Manager, you will be reporting to the Head of Marketing. You are accountable for the overall brand management of the adult diaper portfolio. You will oversee all marketing activities and executions to achieve brand market share, brand growth and profit target.

Some of key responsibilities:

  • develop marketing plan with goals, strategies tactics and programs based on a comprehensive analysis of the market, consumer needs, customer needs, competition, cost
  • keep abreast of marketplace & competitor activity to identify opportunity and gaps in product brand performance
  • provide sound strategic thinking, leadership and good business judgement in all aspects of marketing for the brands including communication copy, media, promotion, pricing, product development, product packaging, and availability
  • monitor and evaluate brand performance through brand review and post campaign evaluation to recommend and execute appropriate changes in plans coupled with market or research findings to achieve optimum results
  • manage new product development and work with PMD team through the entire new product development process i.e. from conceptualization, research, pricing strategies to working with the commercial team on the implementation activities

skills and experience required

  • minimum 5 years of brand and product experience within FMCG industry
  • proven track record of brand management
  • full understanding of marketing mix, product life cycle,
  • first class communication, presentation and influential skill
  • analytical ; resourceful; and able to work in a team

how to apply

If you think that you are the right fit for this role, kindly click “apply “ button to submit your CV.

shawn phee
consultant – sales & marketing, fmcg
Randstad Malaysia

Level 8, Menara Weld
76, Jalan Raja Chulan
Kuala Lumpur 50200


fmcg, brand, product, marketing, brand manager



educational requirements

Bachelor Degree