brand manager in Kuala Lumpur

posted
contact
susan lee, randstad
job type
permanent

job details

posted
location
kuala lumpur, wilayah persekutuan
specialism
sales & marketing
job type
permanent
working hours
Full-Time
reference number
91M0148416_1604929788
contact
susan lee, randstad
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job description

  • Global FMCG beauty care brand
  • Manage Malaysia and Singapore market
  • Attractive remuneration package about the company

Our client is an established multinational group. They are the sole distributor of a global FMCG personal care brand, in the category of cosmetics, hair colour and beauty tools. They are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills. . You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

about the job

You will be reporting into the Regional Marketing Director.

You will be responsible for integrating the objectives from brand owner and local requirements, through the various marketing functions of Digital / advertising & promotions, product management & brand building activities.

key responsibilities

• Analyse brand positioning and consumer insights

• Shape and communicate our vision and mission

• Translate brand elements into plans and go-to-market strategies

• Lead creative development to motivate the target audience to “take action”

• Establish performance specifications, cost and price parameters, market applications and sales estimates

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs

• Monitor market trends, research consumer markets and competitors’ activities

• Manage ongoing marketing and advertising activities

• Monitor product distribution and consumer reactions

• Devise innovative growth strategies

• Align the company around the brand’s direction, choices and tactics skills and experience required

• 3-5 years of brand management within the FMCG industry

• Creative, strong business acumen, strong digital knowledge

• Strong communication, presentation skill

To apply online, please click on the appropriate link. Alternatively, please send your resume to susan.lee@randstad.com.my.

skills

Brand Manger OR Product Manager

qualification

• 3-5 years of brand management within the FMCG industry
• Creative, strong business acumen, strong digital knowledge
• Strong communication, presentation skill

educational requirements

Bachelor Degree