brand manager in Kuala Lumpur

posted
contact
nadhirah mohd muhiyuddin, randstad
job type
permanent

job details

posted
location
kuala lumpur, wilayah persekutuan
specialism
sales & marketing
job type
permanent
working hours
Full-Time
experience
4 years
reference number
91M0157217_1624325928
contact
nadhirah mohd muhiyuddin, randstad
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job description

about the company
Our client a leading & largest FMCG manufacturer, a global player in the industry for its category. And expanding its business to the SEA Market in reaching more homes on its product. If you are driven,passionate and keen to be apart of a MNC startup setup, this role is for you.


about the job
reporting directly to the Marketing Manager

Key responsibilities

  • Managing and planning 360° marketing mix of the brand according to general brand strategy and company targets
  • Preparing annual marketing budget and grid, Preparing media plans with the regional media team, Executing Public Relations events to support brand image, managing market and consumer researches and analyzing the outputs with the regional research team,
  • Tracking and interpreting share of market, share of voice and brand health data continuously,
  • Develop trade marketing plans in line with marketing strategy and sales priorities, preparing trade marketing grids and joint business plans, communicate with the sales team in order to ensure right implementation of trade marketing activities, incentives, and campaigns,
  • Setting all pricing strategy, determining channel mix and (price) value chain for the category,
  • Preparing and executing all channel-based launch & re-launch programs and in-store display activities - POS materials for the related category,
  • Implement new product development positioning and launches in the field, customer penetration if needed

Skills & experience

  • Min 5 years experience in Malaysia – Marketing / Trade Marketing of FMCG products
  • Excellent written and verbal communication skill
  • Advanced MS office skills mainly in PowerPoint, Word and Excel
  • FMCG. Experience in home/personal care category is an added advantage

To apply online,please click on the link below. Alternatively, you may send your resume directly to nadhirah.mm@randstad.com.my

Nadhirah Mohd

principal consultant

marketing & communications

Randstad Malaysia

Level 22.2, The Gardens North Tower

Mid Valley City Kuala Lumpur 59200

nadhirah.mm@randstad.com.my

www.randstad.com.my

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree