Job Description
The ideal candidate will oversee the online marketing strategy for the organization and its subsidiaries by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Responsibilities
- Monitor and manage all social media accounts and other relevant subsidiary company accounts
- Strategize and launch digital marketing campaigns to raise brand awareness
- Analyse information, actively troubleshoot issues, and timely construct effective solutions
- Measure and report performance of digital marketing campaigns and assess performance against goals (KPIs and ROI)
- Monitor online campaign results and optimise marketing campaigns, generate quality lead and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc)
- Manage budget and performance of all digital marketing campaigns
- Create engaging and creative content, and optimize the use of relevant platforms to reach targeted audience.
- Create and implementation for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to increase visibility in search ranking
- Manage & oversee product content: Thumbnail, descriptions & infographic and identify opportunities to improve content level from time to time
- Stay up-to-date with latest trends especially on social media and e-commerce platforms
- Undertake ad-hoc marketing projects
Qualifications
- Bachelor's degree in Marketing or related field
- At least 1 year of working experience in marketing or related field.
- Candidates skilled in SEM/Google Display Network/Google Analytics will be preferred.
- Up-to-date with the latest trends & best practices in online marketing and measurement.
- Analytical, performance-driven and organized individual.
- Detail-oriented and have good time management skills to deliver high quality analysis.
- Creative content writing would be an advantage
