Role & Responsibilities
- Develop, organize and execute marketing campaigns for the assigned brand in line with brand marketing objectives and goals..
- Propose marketing strategies, combining all marketing mix such as product, pricing, positioning and promotion to achieve business plan.
- Work closely with designers, suppliers and production to plan and produce marketing materials (photos/videos).
- Plan and execute digital marketing campaigns in (but not limited to) social media.
- Manage multiple social media accounts, planning social media posts. Proficiency in copy writing is a huge bonus.
- Ensure all retail stores visual merchandising is in line with brand primary & secondary focus.
- Establish and maintain close relationship with associates such as principles, media, KOL & the public.
- Work closely with the Sales Team to develop Sales & Marketing Funnels.
- Conducting competition research and market analysis to identify the target audience.
- Assist in the development of new/existing products and markets in order to contribute to the achievement of the business unit and marketing objectives.
- Undertake any ad-hoc assignments as and when required.
Requirements
- Bachelor's/Professional Degree in Business Management/Marketing/Communication, or any related field.
- At least three (2) years of working experience within the marketing department in FMCG companies. Experience in beauty and cosmetics would be a plus.
- Computer literate and proficient in MS Office and social media.
- Team player with pleasant personality and good interpersonal and communication skills to establish good working relation with internal and external parties.
- Thrive within a team environment with the ability to work independently.
- Highly motivated and organized and ability to priorities multiple tasks within a challenging and fast paced working environment.
- Website and social media platform content update and content writing will be an added advantage.
- Creativity and commercial awareness especially in beauty, cosmetics and personal care both online and offline.
