about the company
The global company Fintech and Edtech is focused to ignite creativity through collaborative creation by technologies such as blockchain and AI, forging a new future after decades of success in traditional business.
Backed by a team of experienced and seasoned leaders within the industry, the company is expanding their operations. The Marketing Manager will play an vital role for both Fintech and Edtech products by planning and running marketing strategies - contributing in positive branding and visibility to the B2B and B2C audiences.
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Mode: Back to office, flexible hours.
Perks: AL, Medical, Insurance, Allowance, Bonus.
about the job
You will start as an individual contributor, leading the Marketing division while being supported by the Creatives.
70% digital marketing, 30% traditional marketing.
Works closely with the CEO of the company, long term plan is to grow the Marketing team.
- Develop and execute comprehensive B2B and B2C social media marketing strategies across platforms such as Meta, Instagram, LinkedIn, and YouTube.
- Create engaging and relevant content (with the existing creative team) for social media channels to enhance brand visibility, engage target audiences, and drive lead generation.
- Oversee content planning initiatives on a monthly, quarterly, and yearly basis, aligning content with overarching marketing goals and brand messaging.
- Manage brand identity, ensuring consistent representation across all marketing materials, communications, and touchpoints.
- Lead public relations and media outreach efforts to secure media coverage, manage press releases, and build strong relationships with industry journalists and influencers.
- Identify and cultivate strategic collaborations, partnerships, and affiliate relationships to expand brand reach and drive mutually beneficial initiatives.
about you
- Proven experience in B2B and B2C social media marketing across Meta, Instagram, LinkedIn, and YouTube - preferably within the Fintech/ Edutech/ AI/ Blockchain industry.
- Demonstrated ability to develop and implement successful content planning strategies, aligning with business goals and target audiences.
- Strong understanding of brand identity principles and the ability to maintain brand consistency across various channels.
- Excellent communication and interpersonal skills to effectively manage public relations efforts and build relationships with partners, affiliates, and media contacts.
- Creative thinking and have problem-solving abilities.
how to apply
If this role interests you, please click on the appropriate link to apply online with your latest CV, highlighting relevant working experiences for this role. You may write in to Gwen at gwen.loke@randstad.com.my for higher visibility. Due to a high demand for this role, we regret that only shortlisted candidates will be notified.
