about the company
Our client is an Asian based FMCG personal care and skincare care company. They have been in business for over 50 years and are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills. Employee engagement and professional development are essential in this company creating an atmosphere where people feel connected to something special.
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about the job
Reporting to the Head of Marketing.
Managing a team of 2 (1 x Senior Product Manager and 1 x Assistant Product Manager)
Key responsibilities:
- Lead the brand to develop and execute long/short term plans to grow the product portfolio in terms of its brand awareness, market share improvement, product profitability and meeting sales targets
- Develop and direct the implementation of brand strategies, plans for existing and new products, lead and execute marketing campaigns, new launches/relaunches, regular trade activation, promotions, sales forecast. budgets and programs and ensure its effective and timely implementation to achieve brand objectives
- Manage activation and its experiences, including promotional activities, campaigns, the concepts, assets, creative, content proposals, multimedia campaigns, social media
- Build strategic partnerships with media, creative, public relations and consume research agencies to ensure impactful, innovative and cost effective campaigns and activities
- Initiate market research to develop strong consumer insights and keep track of competitor's activities and market trends
- Influence NPD pipeline and new product launch timings by determining and evaluating current and future market trends
skills and experience required
- Minimum 10 years of brand/product management experience within the FMCG industry
- Proven track record of launching successful campaigns; building brands; and gaining sustainable market share
- Experienced in leading a team
- Proactive, resourceful and strong communication
