about the company
Your future employer is one of the top shopping malls in Klang Valley.
about the job
- Implement marketing strategies and conduct customer segmentation through understanding the market trends and customers' needs
- Be in charge of budgeting, planning, advertising, promotions, community relations, public relations and sponsorship
- Lead the overall sales & marketing functions of the leisure/entertainment business of the mall, for example, indoor theme park, etc
- Plan, organize, implement and monitor mall events, advertising activities, marketing campaigns, function or exhibition and review effectiveness of events and promotions for improvement
- Incorporate online activities with offline marketing promotions
- Assist in preparing the annual marketing plan and ensure that annual targets are achieved
- Develop strategies to attract customer's footfall and eventually increase revenue of the leisure/entertainment business of the mall
- Implement marketing strategies and conduct customer segmentation through understanding the market trends and customers' needs
- Generate and qualify leads for the leisure and entertainment tenants directly under the mall
- Expand the current customer database within the leisure & entertainment sector to generate effective potential business and eventually exceed sales targets for the business
- Prepare long term sales strategies for the business
- Plan and conduct marketing activities in order to build awareness to the public
- Perform business development calls to new and existing clients
- Send bulk emails to the targeted customers
- Present company products to potential clients and follow up by preparing sales & marketing proposals
- Monitor the sales activities closely and develop strategies to improve the sales performance
- Get involved in the industry events within leisure/entertainment/hospitality spectrum to build relationships with key prospects
- Not only look for sponsorship leads for the business, but also advertising space related to the business
- Work closely with the graphic design team and vendors for advertising & promotion related matters
- Oversee and monitor the digital marketing and social campaigns
- Work with external advertising and public relations agencies to implement branding and other marketing approaches
skills and experience required
- Diploma/Bachelor's Degree in Mass Communications, Advertising, Marketing or equivalent
- At least 5 years of sales & marketing experience in mall, theme park or entertainment industry
culture and benefits
Your future employer is financially strong and growing rapidly in recent years with a strong portfolio of completed, ongoing and future projects secured. They have a good work environment, with a trusting and supportive management team. They reward their employees generously for good performance and emphasise personal growth for each employee.
how to apply
The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.
You can reach me via email at yingrui.boey@randstad.com.my or https://www.linkedin.com/in/boey-ying-rui-045743184/. Kindly include your current, expected, project values, reason for leaving, notice period, d.o.b in your resume.
...
