senior brand manager (fmcg - personal care) in Kuala Lumpur

shawn phee, randstad
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kuala lumpur, wilayah persekutuan
sales & marketing
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shawn phee, randstad
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job description

  • an award-winning brand
  • attractive remuneration package
  • a platform to showcase your skills and to advance your career

about the company

Our client is a leading Asian-based FMCG player, with strong global presence. They are known to provide value to consumer with new and innovative product, in the category of personal care. They continue to invest into a steady future with commitment and track record of growth in Malaysia.

about the job

  • provide leadership in the development of brand strategies, resulting in formulation of brand plans (ATL, BTL, internet marketing, product, pricing, distribution)
  • champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging
  • drive brand health and volume, effective usage of direct marketing expense, on time delivery of new product development projects
  • manage innovation based on consumer insights, which includes identifying opportunities, product conceptualising
  • collaborate with sales and trade marketing team to develop optimum pricing strategy and trade activities to fulfil shopper expectations
  • propose optimal budgets for category and brands; review and evaluate all investment
  • pre and post evaluation of all key campaigns

skills and experience required

  • minimum 8 years of brand/product management experience in FMCG industry
  • demonstrated experience of annual brand planning; achieving targets, such as market shares, brand awareness; providing creative input for all packaging, advertising and promotions concepts
  • proven capability of leading a team
  • resourceful, result oriented and strong communication

To apply, click here to capture your full CV and details in one easy application to capture details with us for the future vacancies. Or write to Shawn Phee at or call 0320366621 for a confidential chat.


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree