senior brand manager (fmcg personal care).

• Global FMCG brand
• A newly created role
• Accountable for the newly launched category in Malaysia

about the company

Our client is a global FMCG personal and home care company. They have been in business for over 30 years and are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills. Employee engagement and professional development are essential in this company creating an atmosphere where people feel connected to something special

about the job

Reporting to the Marketing Manager.

An individual contributor position.

Key responsibilities:

• Define a marketing mix that includes pricing, packaging, sizing, go to market structuring, communication, trade and consumer promotions
• Prepare annual marketing budget and grid
• Prepare media plans with the regional media team; execute events to support brand image
• Manage market and consumer researches and analyse the outputs with the regional research team; track and interpret share of market, share of voice and brand health data continuously
• Develop trade marketing plans in line with marketing strategy and sales priorities
• Prepare and execute all channel-based launch & relaunch programs and in-store display activities, POS materials for the related category

skills and experience required

• Minimum 5 years of brand management experience in the FMCG industry
• Well-versed with consumer research data
• Analytical, communication and project management skills