about the company
Our client is an Asian based FMCG homecare company. They have been in business for over 30 years and are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills. Employee engagement and professional development are essential in this company creating an atmosphere where people feel connected to something special
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about the job
Reporting to the Marketing Manager.
Key responsibilities:
- Setting long term strategic direction for the assigned category and brands via clear inspiring visions and brand essence aligned in the market and business unit
- Generate compelling consumer insights to develop winning brand strategies versus competition
- Manage innovation/renovation based on consumer insights, which includes identifying opportunities, product conceptualising, prepare and implement launch and post evaluation
- Collaborate with Trade Marketing team in developing an optimum pricing strategy and trade activities to fulfil shopper expectations
- Provide leadership in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, digital marketing, product, pricing, distribution, etc)
- Champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging
skills and experience required
- Tertiary education
- Minimum 8 years of brand management experience in the FMCG industry
- Strong functional skill, with leadership capabilities and strategic mind
- High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes
- Excellent interpersonal and communication skills
To apply, click here to capture your full CV and details in one easy application to capture details with us for the future vacancies. Or write to Shawn Phee at shawn.p@randstad.com.my