senior brand manager (homecare) in Kuala Lumpur

posted
contact
susan lee, randstad
job type
permanent

job details

posted
location
kuala lumpur, wilayah persekutuan
specialism
sales & marketing
job type
permanent
working hours
Full-Time
reference number
91M0150778_1606176003
contact
susan lee, randstad
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job description

Our client are the manufacturer in FMCG brands for home care, beauty care and oral care. They are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills.

  • Asia top FMCG company
  • Good renumeration package
  • Great learning environment

about the job

  • Accountable for setting long-term strategic direction for the category and brand(s)
  • Accountable for generating compelling consumer insights to develop winning brand strategies versus competition.
  • Accountable for managing innovation (or renovation) based on consumer insights which includes identifying opportunities, product conceptualising, prepare and implement launch and post evaluation.
  • Responsible for collaborating with Trade and Shopper Marketing Team
  • Accountable for monitoring and analysing category performance including competitive benchmarking.
  • Accountable for proposing optimal budgets for category & brands. Ensure all investments is properly reviewed and evaluated
  • To provide leadership in the development of brand strategies, resulting in formulation of brand plans
  • To achieve agreed brand plans on a timely and effective manner for optimal results
  • To drive brand health and volume, effective usage of Direct Marketing Expense, on time delivery of New Product Development projects.

Skills / Experience

  • Possessed Bachelor’s Degree in Marketing or other business related qualifications
  • At least 8 years of working experience in FMCG industry
  • Strong functional skill, with leadership capabilities and strategic mind
  • High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes

To apply online, please click on the appropriate link. Alternatively, please send your resume to susan.lee@randstad.com.my.


skills

senior brand manager

qualification

·At least 8 years of working experience in FMCG industry
·Strong functional skill, with leadership capabilities and strategic mind
·High level of exposure in brand marketing with in-depth knowledge

educational requirements

Bachelor Degree