senior sales executive (alcohol & liquor) in Petaling Jaya

shawn phee, randstad
job type
RM 4,500 - RM 5,500 per month

job details

petaling jaya, selangor
sales & marketing
job type
working hours
RM 4,500 - RM 5,500 per month
reference number
shawn phee, randstad
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job description

  • multinational global leading brand
  • attractive remuneration package

about the company

This is an European based multinational alcohol and liquor manufacturer that is the market leader in their category. They have been in business for over 50 years and are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills. Employee engagement and professional development are essential in this company creating an atmosphere where people feel connected to something special.

about the job

You will be reporting into the Sales Head.

You will be responsible for the sales execution and customer relationship of dedicated outlets and customers within the traditional on trade channel.

Key responsibilities:

  • Develop volume fulfilment strategy and plans based on targets and covered customer accounts
  • Forecast and analyse demand data for wholesalers and outlets
  • Set monthly/weekly sales activities for outlets in line with outlet segmentation guidelines
  • Recruit & manage outlets for promotions and develop new customers
  • Achieve targets (KPIs) as allocated by the Sales Manager
  • Manage wholesalers account risk by monitoring AR collection and credit limit
  • Maintain strong relationship with customers through regular sales calls
  • Consult customers regarding product listings, price adjustments, product features and promotion information etc.
  • Follow sales activity guidelines in terms of sale calls in line with outlet segmentation
  • Check, monitor and consistently report all competitors’ activities & promotions
  • Record & manage other issues from customers such as claims, GMA, counterfeit, etc.
  • Ensure contract outlets claims are promptly settled and A&P funds are properly managed to improve products mix and profitability
  • Report sales development and volume depletion to Sales Manager
  • Communicate with marketing on outlet promotion activities
  • Report new outlet recruitment and competitor outlet conversion plans and analysis to Sales Manager

skills and experience required

  • Degree holder
  • Minimum 3 years of sales experience within consumer goods industry, such as tobacco, alcohol, liquor
  • Proven track record of dealing with customers from traditional on trade channel, such as night club, karaoke
  • Strong communication skill, data analysis
  • Proactive, entrepreneurial, outgoing

To apply, click here to capture your full CV and details in one easy application to capture details with us for the future vacancies. Or write to Shawn Phee at


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree