about the company
Our client is an European based FMCG personal care company. They have been in business for over 100 years and are continuing to grow and expand their business, allowing high-performing individuals the opportunity to advance and showcase their skills. Employee engagement and professional development are essential in this company creating an atmosphere where people feel connected to something special
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about the job
Working as an individual contributor.
Key responsibilities:
- Develop effective trade strategies to amplify winning product concepts at POS, incorporating category-merchandising tactics & shoppers insights in order to provide key account managers with strategic guidelines
- Drive long terms strategic objectives and goals for the brand in assigned channel in ways of disrupting shopper's purchase process and expand category consumption for customers
- Evaluate effectiveness of in-store activation programmes and promotion campaigns
- Develop and execute completely the full value chain of in-store trade activation programmes, i.e. from concept development, promotion mechanics, sell-in story to retailers and post mortem analysis to optimise ROI
- Regular market visits and reviews to identify insights via informal shopper's interview for identification of shopping trends
skills and experience required
- Bachelor degree
- Minimum 4 years of trade marketing experience in the FMCG industry
- An understanding of category management principles and processes
- Competent in using Nielsen Retail Audit data and Spaceman software applications
- Strong negotiation, market analysis and people management skills
To apply, click here to capture your full CV and details in one easy application to capture details with us for the future vacancies. Or write to Shawn Phee at shawn.p@randstad.com.my
