fractional CMO

Role Title: Fractional CMO | Performance Marketing Specialist & B2C Growth Hacker

Location: Malaysia

Experience: 12+ years directing multi-million dollar digital ad spend budgets.

Core Competencies: ROAS optimization, Conversion Rate Optimization (CRO), Google/Meta advertising, customer LTV models.

Why This Candidate:

• ROI Driven: Managed an annual digital marketing spend of RM10M+ while maintaining a consistent 4x ROAS (Return on Ad Spend) across Meta and Google networks.
• Retention Growth: Designed a loyalty and automated email-marketing funnel that boosted customer lifetime value (LTV) by 35%.

Role Title: Interim CMO | B2B Demand Generation & Corporate Brand Strategist

Location: Malaysia

Experience: 15+ years in Professional Services, Tech/SaaS, and Real Estate marketing.

Core Competencies: Account-Based Marketing (ABM), inbound lead generation, corporate PR, thought leadership positioning.

Why This Candidate:

• Pipeline Generation: Built a B2B content marketing and inbound engine from scratch that generated a RM15M pipeline of qualified corporate leads in under 12 months.
• Brand Repositioning: Spearheaded the comprehensive rebrand of a legacy corporate services firm, successfully shifting their target demographic to venture-backed tech companies.

Role Title: Fractional CMO | Omni-Channel Retail Expert & D2C E-commerce Specialist

Location: Malaysia

Experience: 14+ years managing major FMCG and retail brand portfolios.

Core Competencies: Social commerce, Shopee/Lazada/TikTok Shop strategy, retail POS data synchronisation, marketing automation.

Why This Candidate:

• Social Commerce Growth: Orchestrated a viral TikTok Shop live-stream campaign for a major consumer brand, resulting in a single-month sales spike of 200%.
• Omni-Channel Integration: Synchronised offline retail POS data with online customer profiles to create targeted, personalised WhatsApp and SMS marketing automation engines.