The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.
REBR provides unique labour market insights, bringing together:
- 6 million records
- 31 countries
- 5,944 companies
- 160,000 respondents
The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that truly represents ‘the people’s choice’.
The 2022 Randstad Malaysia Employer Brand Research was conducted independently with 2,524 locally-based respondents.
how is REBR unique.
Unlike other employer branding studies, REBR is not based on company nominations or judging panels. It is an independent research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating countries’ largest employers.
why employer branding matters.
companies with positive brands get twice as many job applications. 50% of candidates would not work for a company with a bad reputation despite a higher salary.
employer branding insights
top 20 most attractive employers
employer brand research library
industry and sector reports
attract the right talent.