About the Company
Our client is a world-renowned F&B retail franchise with a significant and beloved presence in Malaysia. Known for their high-quality baked goods the company has built deep brand loyalty among Malaysian consumers. They offer a dynamic and agile environment where creativity and results-driven thinking are championed, providing an excellent platform for brand builders to thrive.
About the Role
We are seeking a strategic and hands-on Marketing Manager to lead the brand’s presence in the Malaysian market. As a sole contributor for Malaysia, you will play a pivotal role in shaping brand equity, driving innovation, and delivering sustainable top-line growth. This role requires a high degree of autonomy, creative problem-solving, and the ability to execute end-to-end marketing initiatives in a competitive retail landscape.
Key Responsibilities
Lead the development and execution of annual marketing plans and brand strategies to drive market share and brand love.
Champion product innovation and localized menu development, managing the process from concept to go-to-market execution.
Deliver high-impact 360 campaigns across ATL, BTL, and digital platforms, ensuring consistent brand positioning.
Manage P.R. activities and lead external agency relationships (creative, media, and digital) to ensure high-quality outcomes.
Analyze market trends, consumer insights, and sales data to generate actionable strategies for growth.
Oversee the A&P budget allocation and track ROI to ensure cost efficiency and marketing effectiveness.
Collaborate with internal stakeholders and regional teams to align on-channel strategies and promotional activations.
Lead performance reviews and post-mortem reports to provide recommendations for continuous improvement.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or a related field.
6–10 years of marketing experience, within the F&B or retail sectors.
Proven track record in successful product innovation and leading 360° marketing campaigns.
Strong commercial acumen and a deep understanding of the Malaysian retail dynamics and consumer behavior.
Excellent stakeholder management and communication skills, with the ability to work effectively as a sole contributor.
Proactive and resourceful mindset with a passion for brand building and lifestyle trends.
Proficiency in data analysis and Microsoft Office tools for performance tracking and reporting.
