about the company
Our client is a well-established property developer with a strong reputation for delivery and strategic growth across key economic corridors. Renowned for transforming strategic land-banks into thriving residential and commercial hubs, they are expanding their portfolio with a series of high-impact urban developments.
To drive the commercial positioning and growth of their upcoming flagship developments, they are seeking an entrepreneurial, commercially driven Marketing & Brand Manager/Senior Manager to lead brand campaigns, optimize sales channels, and shape overall project strategy.
about the job
- Sales & Marketing Strategy: Formulate and execute end-to-end sales, marketing, pricing, and promotional strategies for urban high-rise and mixed developments from pre-launch through post-launch absorption.
- Product Positioning: Collaborate directly with senior leadership and project teams during initial design stages to shape target buyer profiling, unit mix, sizing, pricing, and packaging to maximize marketability.
- Market Intelligence: Establish a structured intelligence system to track competitor pricing, rebates, unit layouts, absorption rates, and emerging buyer preferences across key markets.
- Agency & Brand Management: Direct external creative, branding, public relations and digital marketing agencies, maintaining strong visual identity and campaign consistency across all customer touch points.
- Budget & Performance Oversight: Manage project marketing budgets, track campaign expenditure against sales performance, and optimize return on investment.
skills and requirements
... - Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communications, Real Estate, or a related field.
- Experience: 8 to 15 years of relevant property sales and marketing experience within the property development industry.
- Track Record: Proven success taking residential or mixed-use developments through the full project cycle (pre-launch, launch, and sales absorption).
- Core Skills: Strong expertise in property sales channels, agency management networks, market research, digital marketing oversight, and pricing strategy.
how to apply
The information provided above serves as a general outline of the position. For more detailed information, we encourage you to apply now through this advertisement.
