about the company
Our client is a well-established property developer with a strong reputation for delivery and strategic growth across key economic corridors. Renowned for transforming strategic land-banks into thriving residential and commercial hubs across diverse market segments, they are expanding their prestige portfolio with a series of high-impact luxury developments.
To drive the commercial positioning, brand elevate, and market leadership of this upcoming luxury portfolio, they are seeking an entrepreneurial, commercially driven Head of Marketing to take full charge of their luxury projects, leading high-end brand campaigns, optimising sales channels, and shaping overall commercial strategy.
about the job
... - Formulate and execute end-to-end sales, marketing, launch, and pricing strategies for luxury urban high-rise and mixed developments from pre-launch conceptualisation through to post-launch sales absorption.
- Manage project marketing budgets, track campaign expenditure against sales performance, and optimise return on investment across high-performing marketing channels.
- Partner directly with senior leadership, principal architects, and interior designers during initial planning stages to shape target buyer personas, luxury unit configurations, premium specifications, and packaging to maximise commercial marketability.
- Direct elite creative, branding, and advertising agencies on project naming, visual identity, logo development, campaign concepts, and brand guidelines.
- Lead the planning and high-touch production of all marketing collateral's, including hard-copy brochures, video production, digital presentation decks, scale models, and interactive sales gallery touch-points.
- Oversee multi-channel digital marketing campaigns, social media, performance marketing, private VIP previews, and co-branding partnerships.
skills and requirements
- Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communications, Real Estate, or a related field.
- Experience: 10 to 15+ years of relevant property marketing leadership experience within property development, with a proven focus on luxury or high-end developments.
- Track Record: Demonstrated success taking residential or mixed-use developments through the complete project life cycle (pre-launch, launch, and sales absorption).
- Core Competencies: Expert proficiency in strategic planning, design and visual direction, luxury branding, high-end collateral development, agency leadership, and market pricing strategy.
how to apply
The information provided above serves as a general outline of the position. For more detailed information, we encourage you to apply now through this advertisement.
