About the Company
A premier public-listed property development and investment group with a robust footprint in the real estate sector.
About the Role
This is a full-time, on-site Copywriter position based in Petaling Jaya. Reporting directly to the Assistant Manager within a structured growth team, you will craft clear, persuasive, and engaging copy across multiple integrated marketing channels. The ideal candidate will bridge creative storytelling with corporate execution, ensuring consistency in brand voice and messaging. This role is highly collaborative, requiring close interaction with design and marketing teams to brainstorm, refine, and optimize content for audience engagement and conversion.
Key Responsibilities
- Content Strategy & Copy Development: Create engaging and conversion-focused content across various digital channels, including social media campaigns, video scripts, email communications, landing pages, and website content.
- Marketing Collateral Creation: Develop persuasive copy and messaging for offline marketing assets such as brochures, advertisements, product materials, and promotional campaigns.
- Brand Voice Management: Work closely with creative, design, and marketing teams to ensure all content consistently reflects the brand identity, tone, and messaging standards across different platforms.
- Audience & Market Insights: Research industry trends, competitor activities, and customer preferences to develop relevant and impactful content strategies that resonate with target audiences.
- Content Review & Quality Assurance: Edit and proofread marketing materials to maintain accuracy, clarity, consistency, and alignment with brand guidelines.
- Content Optimisation & Collaboration: Gather feedback from internal stakeholders and leverage campaign insights, testing results, and performance data to continuously improve content effectiveness.
Requirements
Educational Background: A Diploma or Bachelor’s Degree in Mass Communication, Journalism, Marketing, Business Administration, or a related discipline is preferred.
- Professional Experience: Candidates with relevant experience in copywriting, content writing, or digital content creation are encouraged to apply. Fresh graduates with strong writing skills and a passion for content creation will also be considered, while candidates with 1–3 years of experience will be advantageous.
- Language Requirement: Proficiency in both English and Mandarin is required, with strong written and verbal communication skills in both languages. The candidate should be comfortable developing, reviewing, and editing Mandarin content.
- Skills & Attributes: The ideal candidate should have strong storytelling abilities, excellent attention to detail, and effective communication skills. A collaborative mindset, willingness to take initiative, and ability to work with different teams are essential for success in this role.
- Employment Background: Candidates with a stable career history will be prioritised. Applicants with multiple short-term roles should be prepared to provide context on their career movements.
- Portfolio Submission: Candidates are encouraged to share relevant writing samples, including marketing campaigns, social media content, articles, scripts, or other creative work that demonstrates their copywriting and content development capabilities.
