About the Company
Our client is an expanding regional food and beverage group managing a diverse portfolio of dining concepts and restaurant chains. Built on agility and creative execution, the company continues to extend its footprint by delivering customer-first culinary experiences across the region.
About the Role
We are searching for a strategic and results-driven Marketing Manager to spearhead high-impact marketing initiatives. In this position, you will drive customer acquisition, boost brand visibility, and manage multi-channel strategies in close partnership with operations teams, regional stakeholders, and brand headquarters.
Key Responsibilities
- Design and implement comprehensive consumer marketing strategies aligned with core commercial goals.
- Craft distinct brand narratives and maintain visual and thematic consistency across all customer touchpoints.
- Lead end-to-end multi-channel campaigns spanning digital, social, email, in-store, and P.R. activities.
- Analyze market trends, target audience data, and consumer insights to refine positioning and messaging.
- Collaborate with operational teams to produce engaging content and elevate customer experience.
- Oversee marketing calendars, budget allocations, and performance KPIs to maximize campaign return on investment.
- Liaison with brand headquarters and external agency partners to maintain alignment on regional marketing goals.
- Track, evaluate, and report campaign performance metrics, providing data-backed recommendations for continuous optimization.
- Serve as the internal advocate for the target consumer across all marketing endeavors.
Requirements
- Diploma or Bachelor’s degree in Marketing, Business Administration, or a relevant field.
- 3-8 years of progressive experience in consumer marketing or brand management.
- Experience in the F&B sector, with strong preference given to candidates from Quick Service Restaurant (QSR) environments.
- Professional fluency in English and Mandarin (written and spoken) to effectively collaborate with regional teams and brand HQ.
- Proven track record leading multi-channel marketing and P.R. campaigns from strategy through execution.
- Robust digital marketing expertise, including content creation, platform management, and paid social media amplification.
- Excellent project management, cross-functional collaboration, and P.R. capabilities.
- Strong visual eye with an emphasis on brand aesthetics and creative presentation.
