About the Company
Our client is an established local FMCG company with a strong presence in the food and confectionery sector. Known for delivering quality products across domestic and regional markets, the business continues to expand its footprint through brand innovation and strategic marketing.
About the Role
We are seeking an experienced and strategic Marketing Manager to lead brand strategy and marketing functions for a key product portfolio. In this position, you will oversee annual brand planning, lead 360° integrated marketing campaigns, drive product innovation, and mentor a marketing team to strengthen brand equity and commercial growth.
Key Responsibilities
- Develop and execute annual brand plans, long-term marketing strategies, and campaign roadmaps.
- Conduct market research, competitor analyses, and feasibility studies to uncover consumer insights and strategic growth opportunities.
- Plan and deploy 360° marketing initiatives, including advertising, digital marketing, events, roadshows, and P.R. campaigns.
- Establish and maintain brand positioning, messaging guidelines, and promotional strategies across all consumer touchpoints.
- Analyze campaign effectiveness, track consumer behavior, and evaluate marketing performance to optimize budget ROI.
- Oversee and manage the annual marketing budget, tracking expenditures and ensuring effective resource allocation.
- Collaborate cross-functionally with Product Development and R&D teams to support new product launches and packaging initiatives.
- Direct external agency partners, including advertising, media, and P.R. agencies, to ensure quality delivery and campaign impact.
- Lead, coach, and mentor the marketing team, setting clear KPIs and departmental objectives to foster high performance.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 10 years of progressive marketing experience within the FMCG or food industry.
- Proven track record in brand building, campaign management, new product launches, and P.R. execution.
- Strong leadership, coaching, and team management capabilities.
- Highly analytical with strong creative problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Proactive, independent, and capable of managing multiple priorities in a fast-paced environment.
