about the company
Our client is a fast-growing, dynamic manufacturer and distributor in the FMCG food sector. Known for their high-demand product portfolio and aggressive market expansion, they are scaling their footprint across East Malaysia. To spearhead their commercial operations, drive market penetration, and build a local commercial team in Sabah, they are seeking a high-caliber Regional Sales Manager.
about the job
Based in Sabah, you will take full strategic and operational ownership of the region’s commercial growth. You will focus on scaling distribution depth across Local Key Accounts (LKA) and General Trade (GT) channels, optimizing distributor networks, and recruiting and leading a dedicated local sales team to expand overall market reach.
Key Responsibilities:
- Territory Expansion & Strategy: Formulate and execute regional commercial strategies to penetrate and scale the brand's presence across Sabah.
- Distributor Management: Manage, evaluate, and partner with regional third-party distributors to ensure optimal route-to-market execution, inventory flow, and target delivery.
- Network & Account Growth: Leverage existing industry relationships to secure new listings and expand numeric distribution across Local Key Accounts (LKA) and General Trade (GT) outlets.
- Team Building & Leadership: Recruit, structure, mentor, and manage a high-performing regional sales team to ensure strong on-ground commercial coverage.
- Commercial Performance: Manage trade spend, optimize promotional ROI, and deliver monthly and annual revenue and volume targets for the territory.
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requirements
- Minimum 4–8 years of commercial sales experience within the FMCG Food Industry, with at least 3 years in a leadership or regional management capacity.
- Extensive experience managing both Local Key Accounts (LKA) and General Trade (GT) distributor networks in East Malaysia.
- Established, active network with major local retail buyers, wholesalers, and key distributors across Sabah.
- Proven track record in hiring, building, and developing a sales team from the ground up.
- Strategic thinker with a strong "hunter" mindset, exceptional negotiation skills, and high commercial drive.
Please click "APPLY NOW" to submit your updated CV.