A gaming marketplace connecting millions of gamers globally through technology.
About the RoleAs an SEO Lead, you will take ownership of organic search and growth initiatives across the company’s global platform. Reporting directly to the Co-Founder/CTO, optimise existing traffic opportunities, and solve high-impact technical challenges to scale the company’s digital presence.
This role offers the opportunity to build and shape SEO capabilities within a fast-growing global platform, with the potential to develop and lead a team in the future. This is a fully remote and flexible position suited for a proactive SEO professional who enjoys building, experimenting, and driving measurable growth.
Key Responsibilities- SEO Strategy & Leadership: Develop, own, and execute the company’s comprehensive global SEO roadmap (technical, on-page, off-page, and international search) to multi-fold our internet presence.
- Technical SEO: Conduct regular audits to optimize crawlability, indexation, URL architectures, Core Web Vitals, and structured schema markup for large-scale, dynamically generated pages.
- Programmatic SEO & Scalable Growth: Design and deploy automated, scalable landing page frameworks and programmatic SEO strategies utilizing code and data to effectively capture high-intent search demand across millions of listings.
- Content & On-Page Optimization: Manage keyword clustering, search intent mapping, and topical authority across all core e-commerce marketplace categories.
- Off-Page Authority: Build white-hat link strategies, manage outreach, and drive digital P.R. and entity SEO to elevate domain trust.
- Analytics & Performance Standards: Establish standard workflows, SOPs, and advanced reporting dashboards using Google Search Console, Ahrefs, and SEMrush to monitor key conversion growth metrics.
- AI Integration: Actively leverage and deploy emerging AI search capabilities (AEO/GEO) to future-proof organic discovery pathways.
- Experience: Over 5 years of deep technical SEO experience managing large-scale platforms, marketplaces, or e-commerce sites driving massive monthly user traffic (exposure to international multi-country site structures is essential).
- Technical Excellence: Strong proficiency in Programmatic SEO frameworks, data tracking setups (UTM tagging, Pixels, Conversion APIs), and leading SEO audit software (Ahrefs, SEMrush, Google Analytics, GTM).
- Mindset & Soft Skills: Highly analytical, data-driven, and a self-starter comfortable wearing multiple hats in a lean, high-pressure startup ecosystem. Excellent communication skills with a direct, professional, and no-nonsense attitude.
- Industry Bonus: A background or passion for gaming, e-commerce networks, or understanding how virtual items are transacted globally is a major plus.
- Education: A Bachelor’s degree in Marketing, Engineering, or a related quantitative field is preferred.
