trade marketing executive [consumer goods & retail].

ABOUT THE COMPANY

Our client is a well-established company in the FMCG and retail sector, specialising in Electronic Nicotine Delivery Systems (ENDS) and smart vape products. The company fosters a fast-paced, performance-driven working environment where integrity, accountability, and a strong work ethic are highly valued. They are currently looking for a motivated, hands-on, and detail-oriented professional to join their growing team.

ABOUT THE ROLE

• Position: Trade Marketing Executive
• Industry Background: Candidates must have prior experience in the retail or FMCG industry.
• Employment Type: Full-time, with an immediate start preferred.
• Work Arrangement: Fully office-based, with daily attendance at the office.
• Travel Requirements: Monthly business trips to Johor Bahru (approximately 3–4 days per trip). Candidates must have their own vehicle, with petrol claims and accommodation provided for business travel.

KEY RESPONSIBILITIES

1. Trade Marketing Planning & Execution

• Support the planning and implementation of trade marketing initiatives across General Trade, Modern Trade, and other retail channels.
• Assist in executing promotional campaigns, product launches, roadshows, in-store promotions, and retail activations.
• Collaborate with the Sales Team to ensure trade marketing plans are implemented effectively.
• Monitor campaign execution and ensure all marketing materials are delivered and displayed according to requirements.

2. Marketing Materials & POSM Coordination

• Coordinate the preparation of point-of-sale materials (POSM), including posters, banners, shelf strips, wobblers, display stands, price cards, promotional materials, and sales kits.
• Liaise with relevant parties on artwork development, printing, production, delivery, and installation.
• Ensure all materials meet branding guidelines, contain accurate information, and are delivered within the required timelines.

3. Supplier Sourcing & Agency Management

• Identify and coordinate with external suppliers, printing vendors, and agencies for trade marketing materials, merchandising equipment, and promotional requirements.
• Request and evaluate quotations based on pricing, quality, and delivery timelines.
• Monitor order status and production progress while maintaining an organised and updated supplier database.

4. Budget Tracking & Reporting

• Maintain accurate tracking records for trade marketing campaigns, POSM distribution, expenditure, budgets, and project progress.
• Prepare weekly and monthly reports to support management reviews and decision-making.
• Manage documentation, including quotations, purchase orders, invoices, and other relevant supporting records.

5. Retailer & Outlet Relationship Management

• Liaise with retailers, shop owners, distributors, and outlet personnel to coordinate trade marketing activities.
• Conduct regular outlet visits and market checks to assess promotional execution, merchandising standards, and in-store visibility.
• Gather market feedback and identify opportunities to improve retail performance.

6. Presentation & Sales Team Support

• Develop trade marketing presentations, campaign proposals, sales decks, and promotional materials.
• Provide the Sales Team with the necessary materials and information for retailer and distributor meetings.
• Ensure sales support materials are accurate, professional, and aligned with campaign objectives.

7. Market Research & Competitor Analysis

• Conduct market visits to observe competitor pricing, promotional strategies, product displays, merchandising activities, and retail activations.
• Track market developments and competitor initiatives to identify relevant insights and potential opportunities.

8. Cross-Functional Collaboration

• Work closely with Sales, Marketing, Operations, Finance, and external business partners to coordinate trade marketing activities.
• Ensure projects are delivered efficiently, within budget, and according to established deadlines.

REQUIREMENTS

• Diploma or Degree in Marketing, Business Administration, Communications, or a related discipline.
• Approximately 2–4 years of relevant experience in Trade Marketing, FMCG, or Retail.
• Hands-on experience in trade marketing implementation, merchandising, and POSM coordination.
• Proven experience working with external suppliers, printing vendors, and marketing agencies.
• Familiarity with supplier sourcing, quotation evaluation, purchasing coordination, and marketing budget tracking.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Must possess a personal vehicle and a valid driving licence, with the ability to travel to Johor Bahru approximately once a month. Petrol claims and accommodation will be provided for business trips.
• Demonstrates strong integrity, a proactive attitude, good organisational skills, and a solid work ethic.
• Comfortable working in a fast-paced, competitive, and performance-oriented environment.