About the Company
Our client is a well-established global FMCG multinational renowned for its market-leading portfolio in packaged foods, culinary solutions, and iconic snack categories. With a rich history and strong household penetration across Malaysia and international markets, the organization is committed to providing wholesome, high-quality products that consumers love and trust. The company champions a dynamic, collaborative, and results-driven environment that empowers brand builders to drive continuous commercial growth and product innovation.
About the Role
We are seeking an experienced and commercially driven Brand Manager to lead brand strategy, campaign execution, and portfolio performance across flagship food and snack categories. In this role, you will be responsible for strengthening brand equity, expanding category market share, and driving consumer engagement. You will collaborate closely with cross-functional partners, commercial teams, and external agencies to translate consumer insights into impactful go-to-market strategies and product launches.
Key Responsibilities
- Lead the end-to-end development and execution of annual brand plans and marketing strategies across ATL, BTL, digital, and retail channels.
- Manage new product development (NPD) and portfolio innovation, steering go-to-market execution from concept creation to commercial launch.
- Translate consumer research, market data, and competitive analysis into actionable brand positioning and commercial initiatives.
- Oversee A&P budget allocation, monitor spending efficiency, and evaluate marketing ROI across all brand activations.
- Direct external agency partners across creative, media, digital, and P.R. to deliver seamless 360° integrated campaigns.
- Collaborate with trade marketing, sales, and supply chain teams to ensure optimal on-shelf presence, promotional effectiveness, and route-to-market alignment.
- Monitor category performance, conduct monthly and quarterly business reviews, and deliver actionable recommendations to senior management.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5 to 8 years of brand marketing experience in the FMCG sector, preferably within packaged foods, snacking, or impulse categories.
- Demonstrated success in executing 360° marketing campaigns and managing successful product launches.
- Strong commercial acumen with solid experience in budget management and data-led strategic planning.
- Proven expertise in managing external partners, including creative, media, and P.R. agencies.
- Excellent project management, communication, and cross-functional leadership capabilities.
