summary

shah alam, selangor
permanent

specialism
sales & marketing
sub specialism
product & marketing
reference number
91M0275165_2884660151519573296

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job details

The Channel Marketing Executive supports the Category & Channel Development (CCD) department in planning and executing trade marketing strategies, promotional campaigns, and channel initiatives. Reporting directly to the Channel Manager, this role acts as a critical link between Sales, Brand Marketing, Supply Chain, and Finance to maximize product visibility, distribution, shopper engagement, and overall channel growth.

Key Responsibilities

Support the development and execution of channel marketing plans across assigned sales channels (Modern Trade, General Trade, Convenience, Wholesale, or E-Commerce).
Plan, coordinate, and implement trade promotions, product launches, campaign activations, and promotional mechanics.
Oversee POSM deployment, promotional materials, and in-store display assets to drive brand visibility and execution excellence.
Perform regular market and store visits to monitor execution compliance, pricing, competitor activities, and product availability.
Collaborate closely with Sales and Brand Marketing to align channel programs with overarching brand strategies and customer requirements.
Work with Supply Chain and Finance on product forecasting for promotions, trade spend tracking, budget monitoring, and promotional claims processing.
Track and analyze channel, customer, and SKU performance data; prepare monthly reports, market intelligence updates, and management presentations.
Conduct post-promotion evaluations to measure ROI and recommend strategic improvements for future trade activities.

Requirements

Bachelor's Degree in Marketing, Business Administration, Commercial Management, or a related field.
Minimum 2 years of commercial experience in Channel Marketing, Trade Marketing, Category Management, or Sales within FMCG, retail, or consumer goods environments. Not open to fresh graduates.
Proficient in Mandarin (spoken capability required; writing is not necessary) to collaborate effectively with specific stakeholders and channel partners.
Hands-on proficiency in Microsoft Office applications, specifically Excel (data analysis) and PowerPoint (presentation preparation).
Strong analytical, organizational, and coordination skills with a strong execution orientation and attention to detail.
Excellent interpersonal and communication skills to work seamlessly across cross-functional teams and external retail partners.

About the Company
A leading multinational FMCG organization specializing in fast-moving food consumer products, dedicated to driving continuous category growth, strong brand presence, and high-quality channel execution across Malaysia.

About the Role
The Channel Marketing Executive supports the Category & Channel Development (CCD) department in planning and executing trade marketing strategies, promotional campaigns, and channel initiatives. Reporting directly to the Channel Manager, this role acts as a critical link between Sales, Brand Marketing, Supply Chain, and Finance to maximize product visibility, distribution, shopper engagement, and overall channel growth.

Key Responsibilities ...

Support the development and execution of channel marketing plans across assigned sales channels (Modern Trade, General Trade, Convenience, Wholesale, or E-Commerce).
Plan, coordinate, and implement trade promotions, product launches, campaign activations, and promotional mechanics.
Oversee POSM deployment, promotional materials, and in-store display assets to drive brand visibility and execution excellence.
Perform regular market and store visits to monitor execution compliance, pricing, competitor activities, and product availability.
Collaborate closely with Sales and Brand Marketing to align channel programs with overarching brand strategies and customer requirements.
Work with Supply Chain and Finance on product forecasting for promotions, trade spend tracking, budget monitoring, and promotional claims processing.
Track and analyze channel, customer, and SKU performance data; prepare monthly reports, market intelligence updates, and management presentations.
Conduct post-promotion evaluations to measure ROI and recommend strategic improvements for future trade activities.

Requirements

Bachelor's Degree in Marketing, Business Administration, Commercial Management, or a related field.
Minimum 2 years of commercial experience in Channel Marketing, Trade Marketing, Category Management, or Sales within FMCG, retail, or consumer goods environments. Not open to fresh graduates.
Proficient in Mandarin (spoken capability required; writing is not necessary) to collaborate effectively with specific stakeholders and channel partners.
Hands-on proficiency in Microsoft Office applications, specifically Excel (data analysis) and PowerPoint (presentation preparation).
Strong analytical, organizational, and coordination skills with a strong execution orientation and attention to detail.
Excellent interpersonal and communication skills to work seamlessly across cross-functional teams and external retail partners.

skills
-
qualifications
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education
Bachelor Degree

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elaine cheah

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chinese-speaking channel marketing executive – food fmcg.

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getting you registered.

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get in touch

elaine cheah

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