Our client is a premier global Fast-Moving Consumer Goods (FMCG) multinational, highly regarded for its extensive portfolio of personal care products. They are dedicated to delivering innovative everyday solutions and are actively expanding their regional marketing capabilities to stay ahead of consumer trends.
About the Role Stepping into the role of Consumer Experience Manager for the regional hub, you will champion the end-to-end brand journey across various consumer touchpoints. You will be instrumental in crafting an omnichannel strategy that guarantees a cohesive and engaging consumer experience from initial awareness through to final purchase. This position demands a strategic planner with strong project management capabilities and a profound understanding of digital, social, and e-commerce landscapes.
Key Responsibilities
- Design and execute comprehensive omnichannel brand strategies, mapping out the entire consumer journey (Awareness, Consideration, Purchase, Loyalty) to align with business objectives.
- Spearhead the end-to-end delivery of integrated campaigns, overseeing content generation for digital and social media platforms, influencer partnerships, and e-commerce channels.
- Drive meticulous project management, coordinating seamlessly with internal cross-functional teams and external partners, including media, creative, and P.R. agencies, to guarantee best-in-class execution.
- Monitor, evaluate, and optimize brand performance across all owned digital assets, including corporate websites, SEM/SEO, and CRM platforms.
- Adapt swiftly to emerging digital and social trends to ensure campaigns remain highly relevant in a dynamic, multi-market environment.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.
- Demonstrated experience in digital marketing and social media platforms (such as TikTok, Meta, XHS), with strong capabilities in content creation and performance optimization.
- Prior background in the FMCG sector or social commerce-driven industries is highly preferred.
- Proven ability to work independently and collaboratively across diverse stakeholder groups, including Brand, Media, Sales, and external agency partners.
- Deep understanding of brand communications, consumer journey mapping, and regional digital ecosystems.
- High agility and resilience to thrive in a fast-paced, multi-market organization.
- Excellent verbal and written communication skills in English and Bahasa Malaysia; proficiency in Mandarin is a distinct advantage for regional communication.
- Outstanding presentation and articulation skills.