Our client is a global B2B professional services organisation creating a new, specialist role to own its social media strategy worldwide.
The role
LinkedIn is the client's main global channel. They need a hands-on LinkedIn power user to turn it into a consistent storyline that does two jobs:
- builds employer brand and visibility
- generates qualified B2B interest and pipeline
You will set the global social strategy, bring order to a multi-page LinkedIn presence (a global parent Page plus business-unit and regional Affiliate Pages), and plan multi-month content storylines that connect employer brand, customer proof and products. This is an individual-contributor role. You will influence designers, content writers, regional marketers and senior commercial leaders without direct reports.
Key responsibilities
- Set the global social strategy, with LinkedIn as the principal channel and a phased roadmap for other platforms
- Own the governance and editorial model across the parent and Affiliate Pages, so messaging is unified and not competing
- Plan and run an integrated social calendar, including campaign storylines built 6–8 months ahead
- Write and adapt platform-native content and brief designers, writers and regional teams
- Build executive and employee advocacy programmes, including ghostwriting and coaching senior leaders
- Support social selling for client-facing teams
- Use social listening and audience insight to flag target-account interest and route it to sales and marketing
- Partner with talent teams on employer-brand content
- Report on what to scale, fix or stop, using account-level engagement and commercial interest, not follower counts
What we're looking for
- 60–80% of your career spent on hands-on social media, digital audience building or content distribution, with LinkedIn as your main platform
- B2B background (technology, SaaS, fintech or professional services), not B2C, FMCG, e-commerce or influencer marketing
- Experience managing LinkedIn Pages, Campaign Manager and employee advocacy
- A proven example of social activity that led to B2B enquiries, pipeline or revenue
- Real understanding of how social data is collected and used (listening tools, audience segmentation, CRM and marketing automation), not just reading dashboards
- Confidence influencing senior stakeholders over video calls without formal authority
- Excellent written English, and an agile, adaptable working style
- Willingness to build from the ground up as the sole social lead in the market, working with a global, remote team
Not suited to: creative-agency or KOL/influencer profiles, pure corporate communications or P.R. generalists, or those who rely on others to write and publish.
Portfolio: shortlisted candidates should be ready to present a B2B LinkedIn growth case and a commercial example.
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