I am looking for a commercially driven and hands-on Head of Digital to lead the digital growth strategy, e-commerce performance, and customer acquisition initiatives.
The ideal candidate must have a strong combination of e-commerce, UX/UI, and media buying experience, with a proven ability to translate digital strategies into measurable business results. This person should understand the full customer journey, from paid media acquisition and website user experience to conversion optimisation and online revenue growth.
We are specifically looking for candidates with direct, relevant e-commerce industry experience who can take ownership of digital performance and work collaboratively with internal teams to drive sustainable growth.
Key Responsibilities1. Digital Strategy & Leadership
- Develop and execute the overall digital strategy to support business growth, revenue targets, and brand objectives.
- Identify opportunities to improve digital performance across acquisition, conversion, customer experience, and retention.
- Lead digital initiatives and ensure alignment between marketing activities, website performance, and commercial objectives.
- Monitor digital trends, competitors, and market developments to identify new growth opportunities.
2. E-commerce Management
- Oversee the performance and optimisation of e-commerce platforms, ensuring a seamless online shopping experience.
- Drive online sales, conversion rates, average order value, and overall e-commerce profitability.
- Analyse the complete customer journey to identify drop-off points and opportunities to improve sales performance.
- Work closely with the existing CRO function to align website optimisation, experimentation, and conversion improvement initiatives.
- Ensure digital campaigns and website activities support commercial targets.
3. UX/UI & Customer Experience
- Lead improvements to website user experience (UX) and user interface (UI), ensuring the online shopping journey is intuitive, engaging, and conversion-focused.
- Identify usability issues and customer pain points through website analytics, customer behaviour, and performance data.
- Translate customer insights into actionable website improvements, wireframes, user journeys, and design recommendations.
- Collaborate with designers, developers, and relevant stakeholders to implement UX/UI enhancements.
- Ensure the website experience is optimised across desktop and mobile devices.
4. Performance Marketing & Media Buying
- Plan, manage, and optimise paid media campaigns across relevant digital advertising platforms.
- Drive customer acquisition while maintaining efficient marketing spend and sustainable return on advertising investment.
- Monitor and optimise key performance indicators, including ROAS, CAC, CPA, CTR, and conversion rate.
- Work closely with creative and content teams to develop effective advertising assets and campaign strategies.
- Use campaign performance data to identify opportunities for scaling successful campaigns and improving underperforming channels.
5. Data Analytics & Performance Reporting
- Establish and monitor digital performance KPIs aligned with business objectives.
- Analyse website traffic, customer behaviour, paid media performance, and e-commerce sales data.
- Prepare regular performance reports with clear insights, recommendations, and action plans.
- Make data-driven decisions to improve acquisition efficiency, customer experience, and online revenue.
6. Cross-functional Collaboration
- Work closely with the existing CRO function to coordinate conversion optimisation initiatives and testing priorities.
- Collaborate with marketing, creative, technology, and commercial teams to deliver integrated digital initiatives.
- Ensure all digital activities contribute to overall business performance and customer growth.
- Bachelor's degree in Marketing, Digital Marketing, Business, E-commerce, or a related field is preferred.
- Proven experience in a Head of Digital, Digital Marketing, E-commerce, or equivalent leadership role.
- Strong, hands-on experience in all three core areas:
- E-commerce management and online sales growth
- UX/UI design and website user experience optimisation
- Performance marketing and paid media buying
- Demonstrated success in growing e-commerce revenue and improving digital marketing performance.
- Strong understanding of website analytics, customer journey optimisation, conversion metrics, and digital performance measurement.
- Experience working with cross-functional teams, agencies, designers, and developers.
- Strong commercial acumen, analytical skills, and problem-solving ability.
- Able to balance strategic thinking with hands-on execution.
- Excellent communication and stakeholder management skills.
Success in this role will be measured by:
- Growth in e-commerce revenue and online sales.
- Improvement in website conversion rate and overall customer experience.
- Improvement in paid media efficiency, ROAS, and customer acquisition cost.
- Increased website engagement and reduced customer journey friction.
- Successful implementation of UX/UI improvements and digital growth initiatives.
- Achievement of agreed digital marketing and commercial targets.
We are looking for a candidate who:
- Comes from a genuine e-commerce business, with direct experience managing online sales and digital growth.
- Has a rare combination of e-commerce expertise, UX/UI knowledge, and hands-on media buying experience.
- Understands both the technical and commercial aspects of digital performance.
- Can demonstrate measurable business results rather than relying solely on campaign execution or agency management.
- Is commercially minded, proactive, data-driven, and comfortable working in a fast-paced environment.
