The business is a challenger in Malaysia's retail brokerage market, and competitors are ahead on user base and brand awareness. This leader owns marketing and growth with one mandate: make the company the number one digital brokerage for Malaysian retail investors, measured by funded accounts, active traders and share of retail trading value.
This is a growth role, not a brand-maintenance role. Success is judged on funded, active and retained customers, not im.essions.
What you will own1. Growth and acquisition- Own the acquisition plan across performance and digital channels, partnerships, referral and affiliate programmes, Marketing Representatives and offline events.
- Shift the mix from promotion-led to partnership-led growth: e-wallets, banks (including Islamic banks), employers, universities and investor communities.
- Manage acquisition quality: cost per funded account, funded rate, first-trade rate and active rate.
- Own the full funnel from sign-up to account approval, funding, first trade and day-90 activity. Work with Product and Operations to remove drop-offs.
- Run lifecycle and CRM programmes that lift balances and cross-sell across Bursa and US equities, derivatives, funds and cash management.
- Define positioning against digital-first and local brokers, built on the two or three strengths where the company can credibly lead (for example multi-asset breadth including derivatives, Shariah-conscious investing, and cash management).
- Own go-to-market plans for every product launch.
- Build a local investor-education engine: multilingual content (Bahasa Malaysia, English, Mandarin), webinars, community and compliant creator partnerships, including under-penetrated regions such as East Malaysia.
- Lead P.R., media relations and thought leadership to build trust.
- Work with the Head of Global Brand to keep identity and messaging on global standards while adapting campaigns for Malaysia.
- Ensure all marketing meets the SC Guidelines on Advertising for Capital Market Products and Related Services and other regulatory requirements, with a fast approval process agreed with Compliance.
- Be accountable for the conduct of agencies, influencers and affiliates working on the company's behalf.
- Use BI data to set KPIs, budgets and roadmaps, and report ROI and business performance regularly to the CEO and regional stakeholders.
- Provide market and competitor intelligence that shapes strategy.
- Build and mentor a team covering performance marketing, CRM, content, partnerships and community.
Targets to be agreed with the CEO within the first 90 days. They will cover:
- Growth in funded accounts and share of retail trading value against the agreed baseline.
- Lower cost per funded account and higher sign-up-to-funded conversion.
- Higher 90-day active rate and balances per user.
- Distribution partnerships live and delivering at scale.
- No material advertising or conduct breaches.
- A full local team in place and a quarterly roadmap in operation.
- 10+ years in marketing, including 5+ years leading teams, in a digital brokerage, fintech or consumer app business.
- Proven record of scaling funded or paying users and reducing acquisition cost, with hands-on command of funnel, cohort and attribution analysis.
- Experience marketing within regulated financial services advertising rules (SC, or MAS/SFC equivalent).
- Experience building and closing distribution partnerships.
- Strong understanding of Malaysian retail investors and digital channels; fluent in English and Bahasa Malaysia.
- Able to lead a team and work inside a regional or global matrix.
- Mandarin fluency.
- Experience marketing Shariah-compliant or multi-asset products.
- Experience working with a global brand function on localisation.
