Position: Marketing Manager
Salary: RM10,000 - RM12,000
About the Company
Our client is an established retail and lifestyle brand owner with a strong market presence. Known for delivering quality products and engaging consumer experiences, the company continues to drive market growth through creative, customer-centric marketing strategies and innovative brand activations.
About the Role
We are seeking a strategic and commercially driven Marketing Manager to lead the marketing team in developing and executing integrated marketing strategies, campaigns, and brand initiatives. Reporting to the Head of Marketing, this role will manage Assistant Marketing Managers, Marketing Executives, and CRM Executives to strengthen brand equity and deliver tangible business growth. The ideal candidate possesses strong leadership, analytical, and project management capabilities, with confidence in decision-making and stakeholder management.
Key Responsibilities
- Lead the development of annual and seasonal marketing strategies, campaign calendars, and plans in alignment with business objectives and sales targets.
- Develop and oversee integrated omnichannel campaigns, promotions, product launches, and brand activations to drive awareness, traffic, conversion, retention, and loyalty.
- Manage the marketing budget, ensuring effective resource allocation and evaluating marketing investments against commercial returns.
- Analyse sales, customer, campaign, and market data to evaluate performance, identify growth opportunities, and recommend tactical actions.
- Oversee CRM, loyalty, and customer retention strategies, including customer acquisition, engagement, segmentation, and reactivation initiatives.
- Identify and lead strategic partnerships, collaborations, and new marketing opportunities to strengthen brand reach and generate incremental business.
- Review and approve marketing proposals, campaign mechanics, briefs, and performance reports prior to management escalation.
- Collaborate closely with Marcom, P.R., Brand Creative, Visual Merchandising, Operations, Merchandisers, and cross-functional teams to ensure consistent campaign execution across all touchpoints.
- Present marketing strategies, campaign proposals, performance analysis, and actionable recommendations to senior management and key stakeholders.
- Monitor consumer trends, competitor activities, and emerging marketing practices to maintain brand competitiveness.
- Support new store openings, brand expansion, and key business initiatives as required.
Requirements
- Bachelor’s degree or diploma in Marketing, Business Administration, or a related discipline.
- Minimum 6 years of experience in marketing and/or brand management, preferably within retail, FMCG, or lifestyle sectors, with proven team management experience.
- Strong expertise in offline and online marketing, omnichannel campaigns, CRM, and customer engagement.
- Strong commercial, analytical, and numerical capabilities, with the ability to translate data into actionable marketing decisions.
- Proven leadership, project management, and stakeholder management skills, with the ability to manage multiple projects simultaneously.
- Excellent communication, presentation, and negotiation skills with confidence in problem-solving and decision-making.
- Willingness to travel occasionally to retail stores and support campaign activations and business initiatives.
