performance marketing executive [igaming].

A regional marketing and media agency with operations in Malaysia.

We are seeking a performance-driven Performance Marketing Executive to manage end-to-end paid media campaigns. In this role, you will combine media buying expertise, rigorous data analysis, strategic planning, and persuasive copywriting to build, execute, and scale campaigns that drive high Return on Ad Spend (ROAS).

• Position Type: Full-time, Permanent
• Work Arrangement: 100% Remote

• Lead the planning, execution, and ongoing optimisation of paid digital campaigns across Meta, Google, TikTok, and other performance marketing platforms.
• Design customer acquisition and conversion strategies by developing audience segmentation, campaign funnels, and targeting frameworks aligned with business goals.
• Analyse campaign performance through key KPIs including ROAS, CPA, CTR, and conversion rates, leveraging Meta Pixel, GA4, and other analytics tools to identify optimisation opportunities.
• Drive continuous campaign improvement by implementing structured A/B testing across ad creatives, messaging, landing pages, audience groups, and bidding strategies.
• Produce persuasive, high-converting marketing copy in both English and Mandarin, while incorporating AI-powered tools to enhance research, content development, and campaign execution.
• Collaborate with creative, content, and marketing teams to conceptualise and deliver engaging advertising assets, with the ability to create basic creatives using Canva or Adobe Express when required.
• Present campaign insights, performance reports, and optimisation recommendations to internal teams and regional stakeholders, ensuring marketing initiatives remain aligned with commercial objectives.

• Minimum 2–3 years of practical experience in performance marketing, paid media, or digital advertising, preferably within a digital agency or a fast-paced marketing environment.
• Strong hands-on experience managing campaigns through Meta Ads Manager, including campaign setup, Meta Pixel implementation, and Google Analytics 4 (GA4). Exposure to TikTok Ads and Google Ads is highly advantageous.
• Proficient in both written and spoken Mandarin and English, with the ability to create ad copy and manage campaigns targeting Mandarin-speaking audiences.
• Able to showcase a portfolio or campaign case studies highlighting media buying strategies, campaign optimisation, and measurable business outcomes.
• Highly analytical with a strong understanding of digital marketing KPIs, capable of interpreting campaign data and translating insights into performance improvements.
• Skilled in writing persuasive, conversion-focused advertising copy, with the ability to produce simple creative assets using tools such as Canva or Adobe Express.
• Self-driven and comfortable working in a remote environment, equipped with a reliable laptop and stable internet connection. Candidates with a notice period of up to 1–2 months are preferred.