Brand Executive
Location: Kuala Lumpur, Malaysia
Employment Type: Full-time
About the Company
Our client is a global FMCG MNC and market leader in the food FMCG industry. Renowned for its product quality and continuous innovation, the company holds a strong commercial presence across regional and global markets. They offer a dynamic environment dedicated to nurturing talent and developing future brand leaders.
About the Role
As a Brand Executive, you will play a key role in driving brand growth, consumer engagement, and campaign execution. Working closely with the Brand Manager, you will support 360° brand strategies, new product activations, and overall portfolio performance within a fast-paced FMCG environment.
Key Responsibilities
- Support the planning and execution of integrated brand campaigns across ATL, BTL, digital, and P.R. channels.
- Assist with new product development (NPD), packaging updates, and go-to-market execution plans.
- Analyze market trends, competitor activities, and consumer insights to deliver actionable brand growth recommendations.
- Monitor A&P budget allocations and track campaign ROI and business performance.
- Coordinate with internal cross-functional teams and external agency partners (creative, media, P.R.) to ensure timely campaign rollouts.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
- 1 to 3 years of brand management experience in FMCG or advertising agencies handling consumer goods.
- Strong passion for brand building and consumer product strategy.
- Solid analytical capability with proficiency in Microsoft Office (Excel and PowerPoint).
- Excellent communication, presentation, and cross-functional coordination skills.
