- About the RoleWe are seeking a detail-oriented, execution-driven Senior Executive, CRM & Lifecycle Marketing to power the daily engine of the customer engagement across Malaysia and Singapore.Working closely with the Assistant Manager, you will bring lifecycle journeys and commercial campaigns to life across in-app push, email, and other owned channels. If you love digging into app user behavior, setting up automated journeys, running A/B tests, and watchiAbout the RoleWe are seeking a detail-oriented, execution-driven Senior Executive, CRM & Lifecycle Marketing to power the daily engine of the customer engagement across Malaysia and Singapore.Working closely with the Assistant Manager, you will bring lifecycle journeys and commercial campaigns to life across in-app push, email, and other owned channels. If you love digging into app user behavior, setting up automated journeys, running A/B tests, and watchi
- About the RoleWe are looking for a commercially sharp, fast-moving Assistant Manager, CRM & Lifecycle Marketing to drive customer retention and reduce churn across Malaysia and Singapore (MYSG).Note: This is a dedicated CRM, Lifecycle, and Customer Retention role—not a Loyalty Program operations role. You will lead the owned-channel ecosystem (in-app push, email, SMS) to turn app users into habitual daily customers, translating customer behavior and producAbout the RoleWe are looking for a commercially sharp, fast-moving Assistant Manager, CRM & Lifecycle Marketing to drive customer retention and reduce churn across Malaysia and Singapore (MYSG).Note: This is a dedicated CRM, Lifecycle, and Customer Retention role—not a Loyalty Program operations role. You will lead the owned-channel ecosystem (in-app push, email, SMS) to turn app users into habitual daily customers, translating customer behavior and produc
