About the Role
We are seeking a detail-oriented, execution-driven Senior Executive, CRM & Lifecycle Marketing to power the daily engine of the customer engagement across Malaysia and Singapore.
Working closely with the Assistant Manager, you will bring lifecycle journeys and commercial campaigns to life across in-app push, email, and other owned channels. If you love digging into app user behavior, setting up automated journeys, running A/B tests, and watching your campaigns immediately move daily order numbers, this role puts you at the center of one of Southeast Asia's fastest-growing consumer apps.
Key Responsibilities
- End-to-End Campaign Execution: Build, schedule, QA, and deploy daily/weekly promotional and lifecycle CRM campaigns across in-app push, email, and SMS for MYSG.
- Journey Maintenance & Optimization: Manage ongoing lifecycle flows (welcome, post-purchase, birthday, win-back), continuously running A/B tests on copy, timing, and segmentation to improve conversion and reduce churn.
- Audience Segmentation & Data Hygiene: Pull and configure accurate customer segments using our CDP and CRM platforms based on transaction history, app activity, and user attributes.
- Performance Tracking & Reporting: Track campaign performance, funnel drop-offs, and repeat-order metrics—flagging insights and tactical optimization opportunities to the Assistant Manager.
- Cross-Team Coordination: Work smoothly with Creative, Product, and Commercial teams to ensure assets, deep links, and promo mechanics are accurate and launched on schedule.
What We Are Looking For
- Experience: 2–4 years of hands-on experience in CRM, Retention, Digital, or Lifecycle Marketing. Experience in B2C app-based brands (e-commerce, fintech/e-wallets, delivery, retail apps) is a strong advantage.
- MarTech Hands-On Skills: Practical experience operating CRM/engagement platforms (e.g., Braze, CleverTap, Insider, MoEngage, Mailchimp, or similar) and setting up automated user flows.
- Data-Savvy & Detail-Obsessed: Comfortable with Excel/Google Sheets to analyze campaign performance; zero-error mindset when handling audience segmentation, deep links, and live app notifications.
- Fast & Proactive: Thrives in a fast-paced, in-office environment with minimal micromanagement—quick to learn, communicates clearly, and takes ownership of deadlines.
- Non-Negotiable: Full-time, 100% office-based presence.
