About the Company
Our client is a prominent global Consumer Goods Multinational Corporation (MNC) with a diverse portfolio of well-loved household and lifestyle brands. Known for driving innovation and commercial excellence, the organization provides a collaborative, high-growth environment for dynamic market builders. They offer extensive career development opportunities and a platform to collaborate closely with regional ecosystems.
About the Role
We are seeking a versatile and strategic Regional Brand Manager to lead portfolio growth and digital marketing execution for a key category. This dynamic role perfectly balances product lifecycle management and performance-driven digital marketing. You will take ownership of the localized category strategy, product launch roadmaps, and end-to-end 360° commercial activations across both traditional and digital consumer touchpoints.
Key Responsibilities
Category & Portfolio Strategy: Drive localized category strategies by synthesizing market trends, competitive landscapes, and consumer insights.
Product Lifecycle Management: Own the deployment of the localized product roadmap and launch calendar, ensuring strong market fit and optimal commercial positioning.
Commercial Optimization: Identify key business growth drivers across the portfolio, distribution channels, and retail visibility frameworks.
Cross-Functional Collaboration: Partner closely with sales, trade marketing, supply chain, and regional teams to deliver cohesive commercial stories and product launch proposals.
360° Marketing Activation: Plan and execute end-to-end marketing campaigns spanning content creation, paid media, social-first strategies, influencer engagement, and P.R. initiatives.
Digital & Performance Marketing: Lead digital activations, organic social campaigns, livestreams, and e-commerce-driven visibility to enhance target audience engagement and search performance.
Agency & Media Management: Brief and manage external media and creative agencies from conceptualization to execution, ensuring high efficiency across all content and media channels.
Budget Execution: Allocate and track promotional budgets within the category to meet predefined brand and media performance indicators.
Performance Analysis: Evaluate campaign analytics, creative performance, and consumer behaviors on an ongoing basis to share actionable insights with local and regional leadership teams.
Requirements
Education: Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related discipline.
Professional Experience: At least 5 years of proven marketing experience, ideally within a multinational consumer goods or retail environment.
Digital & Commercial Expertise: Demonstrated success executing social media campaigns, performance marketing, digital activations, livestreams, and e-commerce initiatives.
Strategic Acumen: Solid understanding of brand marketing, portfolio optimization, commercial strategy, and multi-channel media planning.
Stakeholder Management: Exceptional interpersonal skills with the ability to thrive and collaborate constructively within a cross-functional, multi-tiered regional structure.
Mindset: An action-oriented, resilient, and entrepreneurial approach with a strong problem-solving orientation.
