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about the company
Our client is an established and rapidly growing importer and distributor specializing in high-quality frozen produce and specialty food products. Renowned for their comprehensive supply network, they deliver top-tier frozen fruits, vegetables, and premium pastry products to major retail networks across Malaysia. To support their expanding footprint in the retail sector, they are seeking an energetic and execution-driven Senior Sales Executive to manage their Modern Trade division.
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about the job
In this key commercial role, you will be responsible for managing and growing key retail accounts within the Modern Trade channel (Supermarkets & Hypermarkets). You will build strong relationships with retail buyers, drive listing expansions for frozen food categories, and ensure maximum on-shelf availability and promotional execution across all stores.
Key Responsibilities:
- Account Management: Drive sales growth, category performance, and volume targets across major hypermarkets and supermarket chains.
- Listing & Business Expansion: Pitch and secure new product listings for frozen fruits, frozen vegetables, and pastry lines within existing and new retail accounts.
- Promotional Execution: Plan, execute, and monitor annual promotional calendars, store activations, and end-cap displays to drive off-take.
- Stock & Supply Coordination: Monitor store-level stock cover, demand forecasting, and inventory rotation (cold-chain requirements) to minimize out-of-stock situations.
- Relationship Building: Establish and maintain close working relationships with key category managers, retail buyers, and store-level operations teams.
requirements
- 5-8 years of sales experience within the FMCG sector (Modern Trade, hypermarkets and supermarkets).
- 5-8 years of product experience (frozen fruits, vegetables and pastries).
- Result-oriented, self-motivated, proactive, and capable of working in a fast-paced commercial environment.
- Ability to pull and maintain relationships with key buyers and category managers in major Modern Trade chains (hyper and supermarkets).
- Hands-on experience with promotional planning, trade spend management, and shelf space negotiation.
- Be able to travel.
