about randstad's employer brand research.
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what is REBR?The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64. REBR provides unique labour market insights, bringing together: - 32 markets
- 6,084 companies
- nearly 173,000 respondents
 The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that truly represents ‘the people’s choice’. The 2024 Randstad Malaysia Employer Brand Research was conducted independently with 2,500 locally-based respondents. Unlike other employer branding studies, REBR is not based on company nominations or judging panels. It is an independent research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating countries’ largest employers. 
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why does employer branding matter?Your employer brand is your organisation's reputation as a place of work, for current employees, active and passive talent and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment. Companies with positive brands get twice as many job applications, and 50% of candidates would not work for a company with a bad reputation despite a higher salary. 
2025 employer brand research sector reports.
Uncover sector-specific insights into what talent values most in an employer and create tailored strategies to attract and retain top professionals in HR & secretarial support, engineering, sales & marketing, and technology.
top 20 most attractive employers
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2024Shell Malaysia 
 Malaysia Airports Holdings Berhad
 Infineon Technologies (Malaysia) Sdn. Bhd.
 Tenaga Nasional Berhad
 Sime Darby Berhad
 Intel Malaysia
 Malayan Banking Berhad (Maybank)
 Johor Corporation Berhad
 Schlumberger
 Malaysia Airlines Berhad
 DRB-Hicom Berhad
 Huawei Technologies Malaysia
 Dell EMC
 Nestle (Malaysia) Berhad
 MMC Corporation Berhad
 Sunway Berhad
 IBM
 Gamuda Berhad
 Malaysian Resources Corporation Berhad
 B.Braun Medical Industries Sdn. Bhd.
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2023Nestle (Malaysia) Berhad 
 Shell Malaysia
 Infineon Technologies (Malaysia) Sdn. Bhd.
 Intel Malaysia
 Tenaga Nasional Berhad
 Malaysia Airports Holdings Berhad
 Sime Darby Berhad
 MMC Corporation Berhad
 Malaysia Airlines Berhad
 Johor Corporation Berhad
 DXC Technology Malaysia Sdn Bhd
 Dell EMC
 Schlumberger
 B.Braun Medical Industries Sdn. Bhd.
 UMW Holdings Berhad
 DRB-Hicom Berhad
 Sunway Berhad
 Telekom Malaysia Berhad
 IJM Corporation Berhad
 Berjaya Corporation Berhad
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2022Nestle (Malaysia) Berhad 
 Shell Malaysia
 Samsung
 Intel Malaysia
 B.Braun Medical Industries Sdn. Bhd.
 Huawei Technologies Malaysia
 Sime Darby Berhad
 Malaysia Airports Holdings Berhad
 Sunway Berhad
 Tenaga Nasional Berhad
 Sony EMCS (Malaysia) Sdn. Bhd.
 Hitachi eBworx Sdn Bhd
 Telekom Malaysia Berhad
 Malayan Banking Berhad (Maybank)
 General Electric Malaysia
 Berjaya Corporation Berhad
 Johor Corporation Berhad
 YTL Corporation Berhad
 Infineon Technologies (Malaysia) Sdn. Bhd.
 Malaysia Airlines Berhad
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2021B.Braun Medical Industries Sdn. Bhd. 
 Celcom Axiata Berhad
 Digi Telecommunications
 DRB-Hicom Berhad
 General Electric Malay
 Hewlett Packard Enterprise Services Sdn Bhd
 Huawei Technologies Malaysia
 IBM
 Intel Malaysia
 Johor Corporation Berhad
 Maxis
 Nestle (Malaysia) Berhad
 Petroliam Nasional Berhad (PETRONAS)
 Samsung
 Shell Malaysia
 Sime Darby Berhad
 Sony EMCS (Malaysia) Sdn. Bhd.
 Sunway Berhad
 Telekom Malaysia Berhad
 Tenaga Nasional Berhad
 UMW Holdings Berhad
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2020AirAsia Berhad 
 B.Braun Medical Industries Sdn. Bhd.
 General Electric Malaysia
 Huawei Technologies Malaysia
 IBM Malaysia
 Infineon Technologies (Malaysia) Sdn. Bhd.
 Intel Malaysia
 Johor Corporation Berhad
 Malaysia Airports Holdings Berhad
 Malayan Banking Berhad (Maybank)
 Nestlé (Malaysia) Berhad
 Petroliam Nasional Berhad (PETRONAS)
 Perusahaan Otomobil Kedua Sendirian Berhad (PERODUA)
 Samsung Malaysia
 Shell Malaysia
 Sime Darby Berhad
 Sony EMCS (Malaysia) Sdn. Bhd.
 Sunway Berhad
 Tenaga Nasional Berhad
 UMW Holdings Berhad
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2019AirAsia Berhad 
 B.Braun Medical Industries Sdn. Bhd.
 Celcom Axiata Berhad
 Dell Malaysia
 General Electric Malaysia
 Genting Berhad
 Huawei Technologies Malaysia
 IBM
 Intel Malaysia
 Malaysia Airlines Berhad
 Malaysia Airports Holdings Berhad
 Maybank
 Nestle (Malaysia) Berhad
 Petroliam Nasional Berhad (PETRONAS)
 Samsung
 Shell Malaysia
 Sime Darby Berhad
 Sony EMCS
 Sunway Berhad
 Tenaga Nasional Berhad
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2018AirAsia Berhad 
 B.Braun Medical Industries Sdn. Bhd.
 Berjaya Corporation Berhad
 Genting Malaysia Berhad
 Hewlett Packard Enterprise Services Sdn Bhd
 IBM Malaysia Sdn Bhd
 IJM Corporation Berhad
 Infineon Technologies (Malaysia) Sdn Bhd
 IOI Corporation Berhad
 Johor Corporation Berhad
 Malaysia Airlines Berhad
 Malaysia Airports Holdings Berhad
 Nestle (Malaysia) Berhad
 Petroliam Nasional Berhad (PETRONAS)
 Shell Malaysia
 Sime Darby Berhad
 Sunway Berhad
 Tenaga Nasional Berhad
 WD Media (Malaysia) Sdn Bhd
 YTL Corporation Berhad
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2017AirAsia Berhad 
 B.Braun Medical Industries Sdn. Bhd.
 Berjaya Corporation Berhad
 Genting Malaysia Berhad
 Hewlett Packard Enterprise Services Sdn Bhd
 IBM Malaysia Sdn Bhd
 IJM Corporation Berhad
 Infineon Technologies (Malaysia) Sdn Bhd
 IOI Corporation Berhad
 Johor Corporation Berhad
 Malaysia Airlines Berhad
 Malaysia Airports Holdings Berhad
 Nestle (Malaysia) Berhad
 Petroliam Nasional Berhad (PETRONAS)
 Shell Malaysia
 Sime Darby Berhad
 Sunway Berhad
 Tenaga Nasional Berhad
 WD Media (Malaysia) Sdn Bhd
 YTL Corporation Berhadwatch the video highlights of randstad employer brand awards malaysia 2017. 
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2016AirAsia Berhad 
 B.Braun Medical Industries Sdn. Bhd.
 Berjaya Group
 Hewlett-Packard Sdn. Bhd.
 IOI Corporation Berhad
 Malayan Banking Berhad (Maybank)
 Maxis Berhad
 Nestle Berhad
 Petroliam Nasional Berhad (PETRONAS)
 Public Bank Berhad
 Sapura Kencana Berhad
 Shell Malaysia
 Sime Darby Berhad
 Sony Emcs Sdn. Bhd.
 Telekom Malaysia
 Tenaga Nasional Berhad
 Umw Holdings Berhad
 WD Media Sdn. Bhd.
 YTL Corporation Berhad
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