about the company
Our client is an established packaged food and confectionery enterprise with a significant volume share within regional retail networks. The organisation delivers extensive category exposure and maintains clear developmental tracks for high-potential professionals.
about the role
As the leading FMCG marketing recruitment practice at Randstad Malaysia, we are working exclusively with a premier global Consumer Goods Company in Petaling Jaya to source an exceptional Assistant Brand Manager where you will drive commercial portfolio value.
key responsibilities
Formulate tactical brand activation plans and coordinate promotional calendars to enhance brand visibility and market share.
Lead product lifecycle initiatives spanning initial conceptual validation through to commercial retail launches.
Direct partner agencies in executing targeted digital content campaigns and associated P.R. materials.
Evaluate commercial performance metrics and prepare regular data reports regarding marketing expenditure efficiencies.
Monitor marketplace competitive trends through systematic retail audits to ensure commercial strategy relevance.
requirements
Commercial marketing background of three to five years operating within fast-moving consumer goods networks.
Demonstrated experience driving product lifecycle extensions or new product introductions.
Foundational analytical capability utilizing market data metrics and consumer tracking panels.
Proven competency monitoring variable operational expenditures and managing marketing budgets.
Strong coordination attributes suited for managing project timelines across external creative and media agencies.
Please click on the 'apply' button to apply online. For more information, please reach out to Brendan NG
