asst sales manager (watches).

About the Role

We are looking for an experienced and commercially driven Assistant Sales Manager (Watches) to join an established international lifestyle brand. This role will focus on driving wholesale sales performance, managing retailer relationships, optimising stock availability, and ensuring consistent brand presentation across retail points of sale.

The ideal candidate is commercially minded, analytical, and capable of working closely with internal teams and external retail partners to support business growth and strengthen market presence.

Responsibilities

• Drive wholesale sales growth and achieve assigned sales targets while building strong relationships with dealers, distributors, and retail partners.
• Monitor retail account performance, identify sales gaps, and implement action plans to improve results and product sell-through.
• Analyse sales and inventory trends to support effective stock allocation, replenishment, and product availability across retail outlets.
• Conduct regular retail visits to monitor outlet performance, ensure compliance with brand standards, and maintain consistent product presentation.
• Collaborate with the marketing team to execute promotional campaigns, product launches, in-store activations, and visual merchandising initiatives.
• Coordinate product knowledge training and sales development programmes to ensure retail staff are equipped with updated product information and relevant training materials.