About the Company
Our client is a well-established FMCG MNC player with a strong market presence, recognized for delivering trusted and high-quality products in the personal care category. Committed to enhancing everyday living through continuous product innovation and consumer-centric marketing, the business offers a dynamic and growth-oriented environment for brand builders.
About the Role
We are seeking an experienced Brand Manager to lead brand strategy, marketing execution, and commercial performance for a portfolio within the personal care category. In this role, you will play a pivotal part in shaping brand equity, managing product innovations, and executing integrated marketing plans to drive sustainable growth.
Key Responsibilities
- Lead the development and execution of brand strategies and annual marketing plans to drive top-line growth.
- Manage end-to-end campaign execution across ATL, BTL, digital, and in-store channels.
- Spearhead New Product Development (NPD) and portfolio updates, including launch strategies and go-to-market execution.
- Manage external agency relationships (creative, media, digital, and P.R.) to ensure high-impact campaigns and brand messaging.
- Monitor brand performance, track sales data, and conduct market reviews to recommend growth initiatives.
- Oversee A&P budget allocation and measure ROI on marketing expenditures.
- Collaborate closely with cross-functional partners (trade marketing, sales, regulatory, supply chain) to ensure cohesive execution.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- 5–8 years of brand management experience in the FMCG sector, ideally handling personal care categories.
- Proven track record in executing 360° campaigns and bringing new product innovations to market.
- Strong commercial acumen with a data-driven approach to brand planning and strategy.
- Excellent project management, stakeholder coordination, and agency management abilities.
- Strong analytical, communication, and leadership skills.
